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What type of product images should I use for my ecommerce website to increase conversion rates and improve customer engagement?
Using high-quality, professional product images can increase conversion rates by up to 40%.
Lifestyle images can increase conversions by allowing potential customers to visualize themselves using the product.
Using a consistent background for product images can increase brand recognition and trust.
Providing multiple product images, including different angles and views, can help customers make more informed purchasing decisions.
Images should take up at least 85% of the frame to ensure that the product is the main focus.
The use of zoom functionality can increase conversions by allowing customers to see the product in greater detail.
Using realistic colors in product images can increase trust and reduce the likelihood of returns.
Providing images for different color and style options can help customers make more informed purchasing decisions.
For clothing and jewelry, providing images of the product being worn by a model can help customers visualize how the product will look on them.
Using a white background for product images is recommended for selling on platforms such as Amazon and Flipkart.
Images should be well-lit, clear, and show the product clearly.
Including images of products being used in their real-world context can increase conversions by allowing customers to visualize the product in use.
Providing images of the product's packaging can help customers understand the size and shape of the product.
Using 360-degree images or videos can allow customers to view the product from multiple angles and improve the overall shopping experience.
Including images that show the scale of the product in comparison to everyday objects can help customers understand its size.
Using images of the product being used in different environments or scenarios can help customers visualize how it will fit into their own lives.
Using user-generated content, such as customer reviews and photos, can increase trust and credibility.
Using animation or GIFs can help showcase the product's features and functionality.
Providing images that show the product being disassembled or taken apart can help customers understand how it works.
Images should be optimized for web and mobile to ensure fast loading times and a smooth user experience.
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