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What is the ideal file size for product images to optimize page load speed and user experience?
**Image size affects page load speed**: A 1-second delay in page load speed can result in a 7% reduction in conversions.
Optimizing image size is crucial to ensure a fast user experience.
**Most websites are oversized**: 60% of websites exceed the recommended image size, leading to slowed page load speed.
**Most hosts compress images automatically**: Shopify, for instance, automatically compresses images to speed up page load.
However, manual optimization can further reduce file size.
**File size affects SEO**: Larger files can affect website indexing and slow down crawlers.
Optimize file size to improve SEO.
**Square images are recommended**: Square images (1:1 aspect ratio) are recommended for consistency across product pages.
**Aspect ratio matters**: Varying aspect ratios (e.g., 11:43, 32:43) can affect image quality and page load speed.
**Content awareness is key**: Consider the content's importance and audience's expectation when choosing image size.
**Vertical and square images suit mobile screens**: These shapes allow visitors to view more of the image without scrolling on mobile devices.
**Optimize for desktop and mobile**: Tailor image sizes for both desktop and mobile devices to ensure a consistent user experience.
**Compression is essential**: Use image optimization tools to compress files without sacrificing quality, reducing file size (typically between 70 KB to 100 KB).
**Consistency is crucial**: Ensure consistent image sizes across all product pages to maintain a cohesive store appearance.
**File size limitations**: Shopify has file size limitations (up to 20 MB) and recommends keeping images under 3 MB to prevent slowing down the website.
**Automatic compression has limits**: While hosts compress images automatically, manual optimization can further reduce file size for better load speed.
**Keep in mind the original image size**: When compressing, keep the original image size in mind to avoid degradation of image quality.
**Collaborate with developers**: Ensure that developers and designers are aware of these guidelines for optimal image size optimization.
Create photorealistic images of your products in any environment without expensive photo shoots! (Get started for free)