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What is the average cost of hiring a product photographer in Europe and how do I determine my pricing as a freelancer?

**Experience matters**: Amateur product photographers can charge up to €50-100 per hour, while experienced professionals can charge around €300-500 per hour.

**It's not just about the photographer**: Additional charges may apply for services such as model fees, retouching, or props, increasing the overall cost of product photography.

**White background is a classic**: Basic product photography with a white background can cost between €49 to €99 per image.

**Style affects pricing**: More complex styles, such as minimalist or with props, typically cost more, ranging from €149 to €299 per image.

**The more, the merrier**: The cost of product photography per product will depend on the total number of products being photographed.

For example, you may charge €100 for 1 to 5 photos, but if the amount is more than 100, you could charge around €1,000.

**Hourly rates vary widely**: Hourly rates for product photography range from approximately €29 to €500, depending on the photographer's skill level.

**Custom shoots are costly**: A custom creative shoot with creative photography will cost more, ranging from €500 to more than €4,000 for the day.

**Ecommerce photography costs**: Ecommerce photography typically costs between €20-90 per photo for a standard white background image featuring just the product.

**Pricing by day, not by photo**: It's often easier to budget by the day rather than by the photo for custom creative shoots.

**Freelancer rates**: As a freelancer, your pricing will depend on your experience, skill level, and the type of services you offer.

**The power of supply and demand**: The pricing model for commercial photography is based on the principle of supply and demand ratio, which affects the costs of hiring a product photographer.

**Retoucher rates**: A retoucher can charge €50-150 per hour, depending on their experience and the scope of the project.

Create photorealistic images of your products in any environment without expensive photo shoots! (Get started for free)

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