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What are the best practices for product photography and workflow?

Using a turntable during the shoot can capture 360-degree views of the product, providing comprehensive coverage for e-commerce listings.

Shooting product photos in a light tent can create soft, even lighting and eliminate unwanted shadows, resulting in a clean, professional look.

Bracketing exposures during the shoot allows for more flexibility in post-processing to achieve the desired brightness and contrast.

Tethered shooting, where the camera is connected to a computer, enables real-time image review and adjustments for optimal results.

Incorporating color calibration with a gray card or color checker ensures consistent color accuracy across all product images.

Utilizing focus stacking techniques can improve the depth of field and sharpness of detailed products, such as jewelry or small electronics.

Applying non-destructive editing in software like Lightroom or Capture One allows for reversible changes and preserves the original image data.

Automating repetitive tasks like file renaming, metadata addition, and image export can streamline the post-processing workflow.

Implementing a robust file naming convention and organizational system is crucial for managing large product photo libraries.

Collaborating with a professional retoucher can elevate product images by removing blemishes, enhancing colors, and optimizing the final output.

Regularly backing up product photos to multiple storage locations, including cloud-based solutions, protects against data loss.

Incorporating product photography into the overall marketing strategy ensures images are tailored to specific sales channels and customer needs.

Utilizing a product information management (PIM) system can integrate product data with corresponding images, facilitating a seamless e-commerce experience.

Maintaining a consistent lighting setup and camera settings across a product line can create a unified visual brand identity.

Experimenting with different angles, perspectives, and compositions can help showcase the unique features and benefits of each product.

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