Create photorealistic images of your products in any environment without expensive photo shoots! (Get started for free)
What are some simple and cost-effective ways to capture high-quality product images for e-commerce websites, without needing extensive photography expertise?
Lighting is not just about brightness; it's about color temperature: The human brain responds more strongly to warm colors, so using warm-toned lighting can increase perceived quality and attention-grabbingness of product images.
90% of buying decisions are made in the subconscious: High-quality product images are crucial in influencing these subconscious decisions, as they can evoke emotional responses and create a positive impression.
Our brains process visual information 60,000 times faster than text: Visual product images are essential for communicating product features, benefits, and quality, as they can convey complex information quickly and efficiently.
The ideal product image size is 72 dpi, not 300 dpi: High-resolution images can be overkill for product photography, and 72 dpi is generally sufficient for online display.
The secret to creating a seamless background is using a curved piece of paper or cardboard: By taping a curved piece of paper or cardboard to a wall and floor, you can create a smooth, crease-less background for product photography.
The 60-30-10 rule can improve product image composition: Divide your image into 60% background, 30% mid-ground, and 10% foreground to create balance and visual interest.
Frame your product with leading lines and negative space: Effective use of negative space and leading lines can guide the viewer's eye to the product and create a sense of depth.
The human brain is wired to respond to symmetry: Use symmetry in your product images to create a sense of order and harmony, making the product more appealing.
Contrast increases engagement: Use a high-contrast background or lighting to create visual interest and draw attention to the product.
Editing is a crucial step in the product photography process: Leverage photo editing software to enhance colors, adjust brightness, and remove blemishes to present the product in its best light.
Shoot from multiple angles to show the product's versatility: Providing multiple views of the product can help customers better understand its features and benefit from it.
Image compositing can reduce file size and boost website performance: Use photo editing software to optimize and compress image files, reducing page load times and improving overall website performance.
Create photorealistic images of your products in any environment without expensive photo shoots! (Get started for free)