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What are some essential product photography tips for a complete newbie to help my online store products look professional and appealing?
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The human eye can process a lot of information at once, but our brains prioritize the center of the image.
Compensate for this by adjusting your composition to place the product prominently in the center.
Aperture controls the depth of field, but did you know that a large aperture (small f-stop number) blurs the background, making your product stand out?
Use a telephoto lens and a small aperture to create a shallow depth of field.
Soft light is more flattering than harsh light.
This is because our brains respond better to gradual changes in lighting than to harsh contrasts.
Use a diffuser or a softbox to soften the light.
The human brain is wired to recognize patterns, and we instinctively seek out edges and shapes.
Use high-contrast edges and shapes to make your product stand out in the image.
Lighting is everything.
Use a three-point lighting setup to separate your product from the background: one light source for fill, one for the main light, and one for the backlight.
When editing, use the "local contrast" feature to enhance the edges and textures of your product.
This will help it pop against the background.
Did you know that our brains process colors differently?
Use a color picker tool to ensure the dominant color of your product is the correct shade.
Orange and yellow aren't as attention-grabbing as red and blue.
Pay attention to the 1/3 rule: the product should be placed 1/3 from the top and left edge of the image, as this is the most attention-grabbing spot.
Using a shallow depth of field creates depth cues in your image.
This helps your brain perceive the product as being in focus, even if other parts of the image are blurry.
Pay attention to the camera settings: adjust the white balance to match the tone and temperature of your setup to avoid color casts.
Take multiple shots of your product from different angles and at different distances to create a sense of depth and dimensionality.
Don't stop at one photo per product!
Shoot a variety to simulate the experience of trying on merchandise and creating a sense of choice.
Create a seamless background to help your product stand out.
Use a 4-foot seamless paper background stand for mediumsized products.
When editing, crop out any interference in the image to focus attention solely on the product.
Consider the shape and contours of your product when composing the image.
Use negative space to make the product stand out.
Invest in a tripod to maintain consistency across multiple products.
A consistent background and camera settings will help create an overall cohesive look.
Don't forget to consider the textures and edges of your product when editing.
Enhance these details to make the product stand out in the image.
Set your camera to RAW image capture to preserve the most image data and ensure optimal editing quality.
Practice makes perfect!
Keep experimenting and adjusting your camera settings until you achieve the desired look.
Focus on the details, such as the product's material, texture, and packaging.
Create photorealistic images of your products in any environment without expensive photo shoots! (Get started for free)