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What advice can you give to someone who has quit their job, is struggling financially, but has found a sudden passion for candle-making and wants to turn it into a side hustle?
The candle-making industry has been growing, with a projected market value of $6.8 billion by 2027.
Soy wax, a popular material for candles, is made from soybeans, a renewable resource, and is biodegradable.
To make a quality candle, the wick should be chosen carefully, with the right size and material for the candle's diameter and wax type.
Properly scenting a candle involves using fragrance oils, which are typically 5-10% of the total weight of the wax used.
The process of making candles, called "candle-making," is an ancient craft, with evidence of it dating back to ancient civilizations such as the Egyptians and Romans.
To ensure a clean burn, it's recommended to keep the wick trimmed to 1/4 inch before lighting the candle, and to let the wax pool to the edges during the first burn.
A well-made candle should burn evenly, without dripping or smoking, and the scent should be noticeable but not overpowering.
To create unique candle designs, techniques such as layering, marbling, and including decorative elements can be used.
Branding and marketing are crucial for a successful candle business, and can include creating a logo, packaging, and online presence.
Selling candles online can be done through various platforms, such as Etsy, Shopify, and social media.
To increase sales, it's recommended to offer bundles, discounts, and seasonal scents, as well as attending craft fairs and markets.
To comply with safety regulations, it's important to include warning labels, such as "Keep away from children and pets" and "Keep away from flammable objects."
Candles made with beeswax, while more expensive, are a more eco-friendly option, as they release negative ions and purify the air.
The color of a candle can impact its scent, for example, blue and green tend to enhance floral scents, while yellow intensifies spicy and woody scents.
The process of curing candles, or allowing them to harden and settle, is critical for a high-quality, long-lasting candle.
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