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Is there a threshold where having too many product photos can actually hurt sales or brand perception?
A slow-loading product page can decrease conversion rates by up to 24%, making it crucial to optimize image file sizes.
According to a 2015 Stack Exchange question, having too many product images on a product page can cause issues, but the ideal number varies based on product type and user experience.
A study by Nielsen Norman Group shows that users tend to ignore text-heavy web pages, making high-quality product images essential for customer engagement.
Website visitors make a subconscious judgment about a product within 90 seconds, and 62-90% of that decision is based solely on color, often influenced by the product's images.
Including a single image on a product page can increase conversion rates by up to 24%, but conversions can plateau or even decrease if too many images are added.
Studies show that adding 360-degree product views can increase conversion rates by up to 40%, while a 2020 Daniel TJester blog post mentioned one site increasing conversions by 300% by simply having bigger, better product images.
To effectively use multiple product photos, ensure they are well-organized and easy to navigate, as 63% of consumers prefer to see multiple images.
According to a 2023 study, product image size impacts conversions, with medium-sized images (1200x1200 pixels) outperforming smaller and larger images.
Image compression tools can reduce file size without a significant impact on image quality, but choosing the appropriate compression level is vital for maintaining visual clarity.
In a 2024 survey of 500 online shoppers, 59% stated that poor-quality product images reduce their trust in the website, while 18% said they would never purchase from the website again.
Including lifestyle images, rather than just product-only shots, provides context and can lead to a 60% increase in conversion rates.
Effective product photography can significantly impact a company's revenue.
A case study by VWO showed that optimizing product images led to a 27% increase in revenue for an e-commerce site.
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