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How many different ads can I put into the same Google Ads campaign without decreasing its overall performance?
Google Ads recommends limiting the number of ads in an ad group to 3-5 for optimal ad rotation and performance, and to ensure the best-performing ads are shown to users.
Facebook does not have a specific limit to the number of ads in a campaign or ad set, but having too many ads can lead to increased competition and decreased ad performance.
Combining ad sets can help reduce the learning phase and improve ad performance, but too many ad sets can lead to decreased results.
Multiple ads in one ad set can result in a significantly higher cost per million (CPM) and lower return on ad spend (ROAS).
Having one ad per ad set can be more profitable than having multiple ads in one ad set.
The Facebook algorithm prioritizes ad sets with higher conversions, so it's best to focus on a smaller number of high-performing ad sets.
Facebook's algorithm also works best with broad, relevant audiences, so it's important to target specific groups to optimize ad delivery.
Google Ads allows up to 50 ads in a single campaign, and up to 50 text ads in an ad group.
Facebook allows creating ad variations to increase the number of ads in an ad set.
Simplifying ad sets can help improve outcomes at a lower cost, as fewer ad sets can reduce the learning phase and improve performance.
Advertisers should consider combining ad sets to improve performance and get faster results.
The Facebook algorithm prioritizes ad sets with higher conversions, so advertisers should focus on high-performing ad sets and not try to optimize too many.
Advertisers should use letters and numbers to indicate which images and ad copy are in each ad to keep track of variations.
Advertisers should test one piece of copy and two different images, and then take the more successful image and use it with new ad copy to optimize ad performance.
Facebook's algorithm works best when ad sets target broad, relevant audiences, so advertisers should prioritize ad targeting.
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