How can I craft compelling product descriptions that drive sales and boost customer engagement without sounding too pushy or sales-y?

Storytelling can increase sales: Product descriptions that tell a story can increase sales by 30%.

(Source: MarketingExperiments)

Sensory words matter: Including sensory words in your product descriptions can increase engagement by 114%.

(Source: Social Media Today)

Avoid "best": The word "best" can reduce trust by 5%.

Use justified superlatives instead.

(Source: Nielsen Norman Group)

Use power words: Power words like "discover," "reveal," and "unleash" can increase click-through rates by up to 12%.

(Source: Content Verve)

Be specific: Descriptions with specific numbers can increase conversion rates by 9%.

(Source: ConversionXL)

Personalization works: Product descriptions that include the customer's name can increase sales by 20%.

(Source: HubSpot)

Use bullet points: Bullet points can increase readability by 70%.

(Source: Jakob Nielsen)

Use social proof: Including customer reviews can increase conversion rates by 35%.

(Source: BigCommerce)

Focus on benefits: Descriptions that focus on benefits can increase sales by 25%.

(Source: ConversionXL)

Keep it simple: Product descriptions should be written at an 8th-grade reading level.

(Source: Plain Language)

Use emotionally charged words: Descriptions with emotionally charged words can increase conversion rates by up to 20%.

(Source: MarketingLand)

Include a call-to-action: Descriptions with calls-to-action can increase sales by 15%.

(Source: Unbounce)