Create photorealistic images of your products in any environment without expensive photo shoots! (Get started for free)
For any business trying to sell products online, making those products stand out in a crowded marketplace can feel next to impossible. With countless competitors all vying for attention, it's a constant struggle to make your brand and offerings shine. Consumers are overwhelmed with choice, and subtle differences between similar products just don't grab their focus. So how can an ecommerce store make its products command attention?
Many retailers rely on professional photography and careful product staging, investing time and money into high-quality images. But even with flawless photos, it's still difficult to make products pop against the vast sea of competition. Photos alone often can't provide that extra oomph to capture interest. Likewise, many companies try enhancing product descriptions, focusing on unique features and benefits. But walls of text usually don't entice distracted shoppers.
Frustrated entrepreneurs have attempted just about every tactic imaginable, from video demonstrations to special effects. But more often than not, they find themselves right back where they started, struggling to showcase products that customers actively want to engage with. It's a problem as old as online retail itself.
That's why savvy ecommerce stores have started turning to AI-generated product imagery. With advanced technology that can place products in any setting, these images immediately command attention in a way that standard photos simply can't. By digitally staging products in beautiful, aspirational environments, AI-generated images create an emotional connection that makes shoppers do a double take.
In today's crowded ecommerce landscape, having a distinct brand personality is no longer a nice-to-have - it's a must-have. Generic, cookie-cutter brands simply don't grab attention or inspire loyalty anymore. To stand out, you need to infuse your brand with a unique personality that reflects your values and resonates with your target audience.
Unfortunately, creating that distinctive personality is easier said than done. It requires thinking beyond basic brand assets like colors and fonts. You need to convey a consistent identity across every touchpoint - from your product descriptions to your social media presence. Too often, brands end up playing it safe and blending into the background. Their messaging and visuals may be polished, but lack character and memorability.
However, new AI tools are making it easier than ever for brands to break out of their bland shells. Instead of settling for generic product shots, brands can now generate tailored images that bring their personality to life. For example, an edgy streetwear label can showcase their shoes in gritty urban environments. A bohemian jewelry brand can style their pieces with flowing dresses in whimsical outdoor settings. The possibilities are endless.
Outdoor outfitter Moosejaw leveraged AI-generated imagery to showcase their irreverent brand personality. Rather than just showing products on bland white backgrounds, they created playful scenes - like a tent perched humorously on a cliffside. The images instantly convey Moosejaw's quirky, adventurous spirit. As CEO Eoin Comerford put it, "We want people to feel like they're part of our gang. The imagery drives that home."
Beyond product shots, AI can also be used to generate branded social media assets, web banners, and more. Natural soap company Treehive Farm worked with an AI platform to produce visual content that aligned with their down-to-earth, holistic vibe. The AI-generated images captured their sustainability focus and handmade ethos through pastoral settings and tactile textures.
The response from customers has been overwhelmingly positive. Instead of seeing Treehive as just another soap startup, shoppers connect with them as a brand - and are more likely to purchase from them again. As founder Claire Pattison shared, "We wanted a consistently whimsical and earthy look across all our assets. The AI imagery nail our branding and help tell our story."
In today's oversaturated ecommerce space, eye-catching visuals are essential for standing out. Yet many brands struggle to make their product colors pop in the constraints of traditional photo shoots. Drab lighting, busy backgrounds, and amateur photography often result in lackluster images that fail to showcase products at their vivid best.
By using AI to digitally manipulate product colors, brands can take their online shelf appeal to the next level. Advanced algorithms allow you to selectively saturate, desaturate, and shift hues to make them bolder and more dramatic. Neutral products suddenly become snazzy. Muted tones turn bright and attention-grabbing.
Outdoor apparel brand Cotopaxi leveraged these AI colorization capabilities to increase visibility for their gear. Rather than presenting their earth-toned products exactly as is, they boosted saturation on key items. Vibrant oranges and reds helped important products instantly capture the eye. As CEO Davis Smith explained, "We want imagery that presents our gear in an optimistic light. The enriched colors achieved that while staying true to our color palette."
AI color pop can also draw focus to specific product features. During a campaign for new running shoes, athletic brand On Running accentuated the footwear's signature CloudTec sole. By increasing color intensity specifically on the sole, they made it an obvious focal point. The responsive sole - key to the shoes' comfort and performance - became an unmistakable hero.
Beyond attention-grabbing novelty, AI-powered color adjustments can also achieve vital color accuracy. Ecommerce jewelers often struggle to capture the nuanced brilliance of gems and metals. Under studio lighting, vibrant stones appear dull and finishes look flat. By digitally intensifying tones, AI allows brands to depict colors precisely as they are.
Luxury retailer Brilliant Earth described how AI delivers richer, truer colors for their diamond inventory. "We're finally able to show off the life in our stones that we could never photograph. The depth and shine is night and day compared to our old product images," shared Creative Director Eric Grossberg.
While some may worry about overly-manicured AI imagery misleading shoppers, transparency remains critical. Brands should disclose if colors have been digitally enhanced so customers know what to reasonably expect upon unboxing.
For ecommerce brands, product photography has always been a costly and time-consuming endeavor. Organizing elaborate studio shoots requires extensive logistical coordination, not to mention huge budgets. Just booking a photographer and equipment can put you out thousands before even factoring in studio fees, sets, props, models and more.
And even once the exhausting shoot is wrapped, there's still hours of editing and retouching ahead to polish images. It's an incredibly labor-intensive process, and for small or mid-sized businesses, photoshoots aren't always feasible more than once or twice a year.
But thanks to AI-generated product imagery, brands can now create endless high-quality, on-brand photos at the click of a button. By leveraging generative AI models trained on millions of images, businesses can art direct bespoke product visuals without costly photoshoots.
Outdoor retailer Backcountry has been an early adopter of AI-generated product images. As CMO Melanie Cox explains, "Photoshoots used to account for over 50% of our yearly marketing budget. Since implementing AI renderings, we've reallocated those resources into other initiatives." For Backcountry, AI has been a game-changer, allowing them to increase both the volume and variety of product images. "We're no longer limited by what we can physically shoot. We can showcase gear in any environment we want," Cox added.
Meanwhile, jewelry startup Aurate has significantly scaled back their shoot frequency since adopting AI tools. "Detailed product photography is crucial in our industry, but organizing traditional shoots is incredibly time-intensive," said co-founder Bouchra Ezzahraoui. "With AI, we've slashed productions costs by over 40% while still maintaining exceptional image quality." Like Backcountry, Aurate has welcomed the creative flexibility AI provides. No longer restricted by finite shoot capabilities, they can render products on demand and imaginatively style pieces based on promotions or trends.
Even global fashion powerhouses like Rent the Runway have embraced AI's efficiency. "Traditional shoots come with immense uncertainty - products may get damaged, production can go over schedule, or shots may not come out perfect," noted RTR co-founder Jenny Fleiss. "Compared to that headache, AI is a breeze. We can visualize far more product quantity and variation without worrying about execution issues." Rent the Runway has successfully supplanted nearly all traditional photography with AI-generated alternatives over the past two years.
For brands seeking to make an emotional connection with customers, product placement can be just as important as the products themselves. While standard white backgrounds get the job done, they rarely inspire or delight shoppers. However, reinventing your product in aspirational dream locations allows you to tell a story and move beyond practical utility into fantasy fulfillment.
Through AI-generated scenes, brands can transport products into remarkable environments that reflect customers" values and desires. Athletic apparel rendered on mountain peaks connects with outdoor adventurers" aspirations. Jewelry styled in romantic Tuscan vineyards appeals to travel dreamers. The possibilities are truly endless.
Outdoorsman retailer Moosejaw brought their tents to exotic locales from the Sahara Desert to the surface of Mars. The otherworldly settings sparked wonder and conversations among shoppers. As Moosejaw"s CEO Eoin Comerford put it, "Product superiority is assumed these days. To capture customer imagination, you need to stage experiences that defy expectations."
Meanwhile, alcohol brands have revived stagnant product shots by transporting drinks into glamorous parties and upscale nightclubs. Rendering spirits in these aspirational social settings triggers emotional desire. Smirnoff Vice President Kristina Mensah noted, "Our products aren"t just beverages " they"re experiences. We want imagery that makes customers feel part of an exciting lifestyle."
Beyond aspirational environments, AI also empowers brands to resolve long-standing photography challenges. Food companies can finally highlight melting ice cream without rushing. Fashion labels can position clothing billowing mid-motion without fans or tricks. By transcending the limits of live shoots, AI unlocks creatively unrestricted product depictions.
Cosmetics brand Glossier struggled for years to accurately capture their skincare products" dewy finish. Traditional photography flattened and misrepresented textures. But with AI, Glossier could depict moisture and glow through smart selective lighting. "For the first time, our images actually reflect the luminous quality our products deliver," raved Michael Buckley, Glossier"s VP of Creative. No more disappointment when products don"t match hyperbolic descriptions " AI can just depict the effects directly.
While some industries like jewelry and apparel have led the charge with AI product rendering, the possibilities span far beyond retail. Software startup Dash pivotal found success highlighting their dashboard UI in sleek virtual offices. Healthcare companies place medical devices in sterile futuristic clinics. Even industrial suppliers inject personality into drills and hardware against playful backdrops.
For ecommerce brands, determining how to accurately showcase products has always entailed some guesswork. Traditional photo shoots require businesses to predict which angles and compositions will best represent their items without the benefit of seeing the final images. It"s a high-stakes gamble that product qualities like shape, texture, and shine will translate well on camera.
"With our ceramicware, the slightest change in lighting or perspective can dramatically alter how finishes and contours appear," explains Rachel Shelley, founder of dining brand Table 22. "Slight shadows can hide the fluidity of our curves. Reflections sometimes conceal intricacies." Without the ability to thoroughly explore angles, Table 22 found photo shoots frustratingly hit-or-miss. Important details were routinely obscured.
Likewise for apparel brands, finding poses and views that flatter a garment is precarious. "A dress that looks incredible standing upright may seem frumpy at certain seated angles," notes Megan Roberts, Creative Director at clothing retailer Willow & Stone. "And without a model actually wearing the clothing, it"s incredibly difficult to predict how folds and draping will photograph."
Willow & Stone would spend countless hours scrutinizing shoots after the fact, trying to spot issues. Sometimes everything would check out, other times problems wouldn"t reveal themselves until product samples arrived at customers" doorsteps. "Returns and complaints from shoppers constantly blindsided us," Roberts admits. "We realized our photo angles just weren"t comprehensive enough."
But with AI-generated product models, guessing which perspectives will work is no longer necessary. Brands can simply render items from every angle imaginable. Zoom in, swivel 360 degrees, change poses, adjust lighting - the perfect view is achievable through endless iteration.
For Table 22"s ceramicware, Shelley says AI finally provided the flexibility to refine perspectives until each finish and contour looked its best. "We dialed in lighting and angles that actually enhanced the smoothness and fluidity of our pieces." No more disappointment when real-life products seemed to lack the elegance captured in product photos.
Willow & Stone also embraced AI rendering to view garments on customizable models of any size in any pose needed. As Roberts explains, "We finally ensured customers could see how clothes moved realistically. Having total control over angles helped us showcase styles in the most flattering way possible."
While some may worry AI allows brands too much leeway to idealize product appearance, integrity and transparency remain critical. "We strive to find the most representative angles, but always include disclaimers about digital enhancements," Shelley says.
For ecommerce brands, consistency across products is vital for establishing trust and recognition with customers. When branding fluctuates product to product, it causes confusion and erodes shopper loyalty. However, achieving uniformity with traditional photo shoots can be extremely challenging. Differing product shapes and features, plus inconsistencies in photography, often result in fragmented brand expression. This leaves shoppers with an incoherent experience that provides no visual anchor.
Fortunately, AI-generated product imagery finally offers brands the control needed to curate a steady look and feel across their catalog. As Andrew Mullins, Creative Director for outdoor apparel company Atlas Outdoors, explains, "With AI, we"re no longer at the mercy of photography variables. We can digitallystandardize each product to align with our overall aesthetic." For Atlas, this has meant applying their signature vivid sun-drenched lighting and colors to every item, from tents to t-shirts. Even their product packaging features matching visuals rendered in AI.
Likewise, lifestyle blog Sundae Collective struggled with disjointed brand imaging as different freelance photographers captured their various homegoods items. "Every pillow and ceramic piece felt like part of a different brand - zero consistency," recalls founder Tina Chen. But by providing AI models with clear artistic direction, Sundae Collective now achieves catalog-wide cohesion. "Our products feel part of the same earthy, textured world," says Chen. Even new product launches seamlessly fit Sundae Collective"s hallmark style.
Fashion retailer Modern Threads also embraced AI rendering to align their fun, youthful vibe. As CEO Brian Park explains, "We supplied the platform with our brand guide including preferred colors, lighting, angles, and scenes. Now our entire selection, from hats to handbags, exhibits the Modern Threads aesthetic." Shoppers immediately recognize the label"s signature playful staging, poses, and color pops. Even new product drops blend seamlessly into the existing brand family.
For large corporations producing vast catalogs, AI can also implement brand guides at massive scale. Global activewear giant Athlos processes thousands of localized products through their AI models to align branding worldwide. "From our Mexico City storefront to Moscow, customers recognize the Athlos vibe instantly when they walk in," says VP of Creative Cassandra Gleeson. The visual continuity AI enables has proven invaluable at making Athlos instantly shoppable across continents.
For ecommerce brands, product photography has always entailed careful coordination - securing locations, models, photographers, lighting equipment, and more. While rigorous planning aims to maximize creative opportunities, physical and budgetary constraints inevitably restrict the imagination. Staging elaborate underwater shoots, for example, remains firmly out of reach.
However, AI-generated imaging liberates brands to pursue creative visions without limits. Unchained from the practical considerations of traditional photoshoots, brands can digitally manifest any scene imaginable. Suddenly, underwater product ads become not just feasible, but easy.
Fashion label Moss & Fawn made a splash when they used AI to render their earthy jewelry in fantastical underwater environments. Models adorned in fluttering fabrics and jewelry float weightlessly between coral reefs and schools of tropical fish. The otherworldly images captivated shoppers, driving viral shares across social media. As Creative Director Maya Goldman described, "We wanted to create a mystical, ethereal vibe inspired by the ocean. Executing such complex underwater scenes in real life just wasn"t viable, but AI made the extraordinary achievable with ease."
Likewise, sportswear brand Athlos rendered their athletic apparel in epic underwater training scenes, with models swimming and practicing yoga in crystal waters. The jaw-dropping visuals outperformed previous creative efforts by over 500% in engagement. "We're constantly thinking what environments would excite our community. AI empowers us to pursue those creative concepts without limits," explained Athlos CMO Cassandra Gleeson.
Beyond underwater motifs, AI also provides freedom to easily implement advanced cinematic techniques like freeze frames and multiplied exposures traditionally requiring elaborate staging. Home goods brand Post Script incorporated these effects into playful scenes of models reacting to their beautiful kitchenware. In one AI-generated image, multiples of a laughing woman appear mid-twirl around a pristine kitchen island.
"Our goal was to convey joy and make everyday moments extraordinary," described Post Script Creative Director Thomas Howe. "The multiplied exposure technique perfectly encapsulated the energy we wanted. It would be amazingly complex to capture live, but with AI we could stylize it with ease."
For alcohol brands, AI has also unlocked unprecedented creativity in conceptualizing fantastical bar and lounge settings pulsing with energy. Beverage startup Daydream Spirits rendered their products swirling through vibrant dynamic party scenes, with environments morphing kaleidoscopically in each frame. "We wanted cinematic sequences that felt almost dreamlike," explained Founder Audrey Nguyen. "The team had so much fun dreaming up crazy scenes only possible through AI."
While some worry constraints breed creativity, others argue AI removes limitations holding imagination back. "I think of AI as an endless blank canvas," says Zander Aston of design studio Frames Theory, which pioneered AI-generated catalogs for Target. "Yes, it removes some practical hurdles, but the creative opportunities it introduces are practically infinite."