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"What is the best way to market my business on Instagram and TikTok?"
On Instagram, using hashtags relevant to your business can increase post visibility by up to 12.6%.
(Source: TechCrunch)
TikTok's "For You" page, which accounts for 91.5% of user time spent on the app, is driven by a recommendation algorithm based on user interactions, video information, and device settings.
(Source: Digiday)
Instagram's shopping feature sees a conversion rate of 1.08%, outperforming other social media platforms.
(Source: Shopify)
The optimal video length on TikTok for maximum engagement is 21-34 seconds, accommodating user attention span and the app's autoplay feature.
(Source: Newswhip)
Instagram Reels have an average engagement rate of 15%, significantly higher than Instagram's average organic feed post engagement rate of 3-6%.
(Source: Hootsuite)
Influencer marketing on TikTok sees an average engagement rate of 17.99%, surpassing Instagram's 1.22%.
(Source: Influencer Marketing Hub)
Instagram's IGTV and Live features can increase engagement by providing users with exclusive content and opportunities for real-time interaction, fostering brand loyalty.
(Source: Social Media Examiner)
TikTok's e-commerce feature, TikTok Shop, allows businesses to create storefronts within the app, streamlining the buying process and increasing sales conversions.
(Source: TikTok)
Advertisements on TikTok have a 6.1% engagement rate, compared to an industry average of 3.1% on other platforms.
(Source: DataReportal)
The average cost of TikTok ads is $10 per CPM (cost per 1,000 impressions), making it a cost-effective marketing tool.
(Source: AdAge)
Instagram's Carousel posts, which feature multiple images or videos in a single post, receive 1.57% higher engagement than regular posts.
(Source: AdEspresso)
On TikTok, using trending audio in your videos is a key factor in getting more views, as these clips are promoted in the app's "Discover" section.
(Source: TikTok)
Instagram's algorithm prioritizes posts from accounts with which users interact frequently, making consistent engagement with followers and creating quality content crucial for visibility.
(Source: Instagram)
Create photorealistic images of your products in any environment without expensive photo shoots! (Get started for free)