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"What are the most effective image optimization best practices that ecommerce businesses should follow to improve website performance and user experience?"
Image compression tools like TinyPNG and ShortPixel can reduce image file sizes by up to 90%, greatly improving page load times.
Lazy loading, which loads images only when they come into view, can further improve page load times and reduce bounce rates.
Optimizing image alt tags and descriptions not only improves accessibility for visually impaired users but also helps search engines understand the content and relevance of the image, improving SEO.
Descriptive and hierarchical file names and folder structures can help both search engines and users quickly locate specific products, improving user experience.
JPEG is often the best file type for product photos, as it offers a good balance between file size and quality.
Properly sizing images can significantly reduce file size and improve page load times, with the best size being below 70-80 KB and dimensions depending on the CMS or e-retailer used.
Overly large image file sizes can negatively impact website performance and customer satisfaction, requiring careful monitoring and maintenance.
Advanced image optimization strategies, such as implementing a content delivery network (CDN) or using modern image formats like WebP, can further improve image load times and website performance.
Image optimization is a crucial aspect of e-commerce site maintenance, as slow-loading images can lead to high bounce rates and poor user experience.
E-commerce sites should aim for a balance between image quality and file size, as low-quality images can negatively impact conversions and customer satisfaction.
Properly optimizing images can help improve search engine rankings, as search engines consider image relevance and context in their algorithms.
Implementing a consistent image optimization strategy can help ensure consistent website performance and user experience across all devices and platforms.
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