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What are the best practices for selecting ecommerce product images to boost sales?

Use multiple high-resolution images (3000x3000 pixels, 300 dpi) to allow customers to zoom in and see products in detail, which can reduce return rates.

Showcase the product from different angles and in use to help customers visualize how it would look and function in real life.

Maintain consistent lighting, background, and editing across all product images to create a cohesive brand aesthetic.

Leverage color correction techniques to ensure the product colors are accurately represented, as discrepancies can lead to customer dissatisfaction.

Incorporate user-generated content like customer photos and reviews to build social proof and increase engagement.

Optimize image file sizes to balance visual quality and fast page load times, as slow-loading pages can hurt conversion rates.

Experiment with different image formats (e.g.

JPG, PNG, WebP) and layouts to determine what resonates best with the target audience.

Ensure product images are mobile-friendly, as an increasing number of customers shop on smartphones.

Avoid cluttering images with too many props or background elements - keep the focus on the core product.

Utilize data-driven insights to understand which image attributes (e.g.

angle, model, lifestyle) generate the highest engagement and sales.

Regularly review and update product images based on customer feedback, trends, and A/B testing to continually optimize performance.

Leverage AI-powered tools to automate certain image optimization tasks, such as resizing, cropping, and color correction.

Create photorealistic images of your products in any environment without expensive photo shoots! (Get started for free)

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