What are the best practices for including images in a product description?

High-quality, visually appealing images can increase conversions by up to 80% compared to text-only product descriptions.

Consumers spend an average of 13 seconds looking at product images before deciding whether to engage further with the listing.

Including a 360-degree spin image can increase add-to-cart rates by 30% as it allows shoppers to visualize the product from all angles.

Optimizing image file sizes is crucial - pages with image file sizes over 700KB can experience a 25% increase in bounce rates.

The primary product image should be placed "above the fold" to capture attention immediately upon landing on the page.

Lifestyle or "in-use" shots can increase purchase intent by 65% compared to simple product photos alone.

Using images that showcase scale or provide size references can reduce product return rates by up to 40%.

Incorporating "hero shots" that highlight the product's key features can boost conversion rates by 10-15%.

Strategically placing additional images throughout the description, such as close-ups or alternate angles, can increase time on page by 20%.

Consistent image formatting (e.g.

same size, orientation) creates a professional, cohesive look that builds trust.

Alt text optimization for product images can improve SEO and increase visibility for visually impaired customers.

Leveraging AI-powered tools to automatically generate alt text, remove backgrounds, and enhance image quality can save time and improve results.